Im In to Win

Im In To Win. NCS. 2019 Campaign.

Clicking ‘Yes’, and turning up. Sounds easy, but it’s a problem NCS faces every year. A small percentage of those that sign up to program fail to turn up on the day. We created a secret instagram handled that was loaded with winnable prizes for those who turn up. The secret username was only given to those who uploaded a selfie with the hashtag #NCSimin.

In the first two weeks of being live, the campaign received over 120,000 impressions on Facebook and Twitter. Over 1500 selfies were uploaded to profiles with the hashtag #NCSimin with in the first week.